Say Bosendorfer: Brilliant marketing piece for pianos

I actually forgot where I came across this wonderful piece of international marketing. I’ve been carrying it around in its own ph balanced box for years.

There are a number of things that make this piece unique and powerful. First is the format. It’s rather large, multipage printed on a wonderful, thick paper.

But the most […]

Tuned for a famous musician recently

Had the great pleasure of meeting and tuning for a very famous classical musician recently. His apartment in NYC has a Bosendorfer model 200 that really needed some attention. Casually displayed on the bookshelf were just some of his many awards and honors. Just off to the left was his Kennedy Center Honor, looking […]

Welcome to Retail – Allegro Pianos Manhattan

For the past 6 months I’ve been helping build a new high end piano retail store in New York City. Allegro Pianos Manhattan is an expansion of Allegro Pianos of Stamford CT. We represent Bosendorfer, Bluthner, Steingraeber, Estonia and Kawai. I split my time between maintaining all the pianos and working with customers.

It’s […]

2 basic concepts of fine piano tone

Let’s digress for a moment and speak in gross generalizations about concepts of piano tone.
I have come to the conclusion, specifically reinforced by Udo Steingraeber, that there are fundamentally 2 approaches to piano tone; high rim tension and low rim tension. (don’t bust my chops on theoretical details, remember this is gross generalization).
Low rim tension is characterized, IN MY OPINION, by Bosendorfer, Förster, and Blüthner, to name 3. These makers want no tension in the outer rim and to varying degrees want the rim to actually play an active role in tone production. These may be solid spruce like Bosendorfer, or layered like Bluthner, but they are not bent under great pressure when mating them with the piano. Again I’m open to correction, but Christian Blüthner himself described the layered/sectioned rim of a Blüthner as having “no tension”. […]

Bosendorfer opens new selection center

The new selection center in Wiener Neustadt Austria opened with a performance by Paul Badura-Skoda

The Frederick Collection and the world’s great piano builders

Click here for a great Slate article, make sure you read to the end.

2010 NAMM part 1 – Overview

NAMM (National Association of Music Merchants) is the big musical instrument industry trade show. Technically it’s held twice a year, but the big show is every January in Anaheim, California.

Anybody and everybody connected with the musical products industry shows and attends NAMM. This includes pianos of all price points, drums, brass and wind instruments, guitar picks, amps, guitars, disco fog machines, makers of fine hand crafted conducting batons and everything, I mean everything in between. It’s a huge show and the Anaheim Convention Center is one of the only convention centers in the country that can hold it.

NAMM is not a consumer show.  Manufacturers display their products and sell them to retailers, who will later sell them to consumers. Therefore it is a wholesale show, not open to the public. Thank god, because it is busy and crazy enough as it is. That being said, there are always professional musicians of all caliber visiting, including an annual visit by Stevie Wonder. Fans line up for autographs by people I don’t recognize and the hallways are decorated with colored mohawks, chains and fishnet, as well as business suits. Guess which group I’m in?

It’s a busy week, usually arriving on Monday and spending Monday, Tuesday and Wednesday setting up the display and getting ready. Thursday, Friday, Saturday and Sunday are show days with Sunday usually when we get a chance to visit the other booths and catch up with friends, enemies and competitors.

[…]

2010 NAMM part 2 Bösendorfer

Bosendorfer, in the past, has used NAMM to show some beautiful examples of our cabinet design skills and veneer work. However with business being slow and space smaller, it made more sense to show instruments that have more immediate sales potential. This year we displayed a model 290 Imperial with the CEUS reproducing system, […]

2010 NAMM part 4 – Bösendorfer and Yamaha

So now you have a major Japanese piano maker with a proven high end approach owning and taking marketing and sales responsibility for a 180 year old Austrian maker of what is generally referred to as one of the worlds finest craft built pianos; what happens next?

My prediction is that good things will come […]

Gabriela Montero in Vienna

The word from Vienna is that my pal Gabriela Montero (yes, she played at the inauguration) just had a big success in Vienna, playing Brahms 1 on a Bosendorfer 290 with the Vienna Philharmonic.

Gabby is the real deal and if you don’t know of her, you should.  Sublime musical intelligence, warm personality, beautiful, huge […]