Seth Godin is god!

I never met the man, but I’d bet he would think this title is stupid. It may be, but he is not. If you want one great read, subscribe to his blog. Clear, short and always valuable.

One post titled “Everyone is Clueless”   got me thinking about its relevance to high end piano dealers and […]

Piano Care

A high end piano, while weighing hundreds of pounds, is actually quite a delicate item. The 2 biggest dangers are swings in humidity and improper servicing.


While high humidity (greater than 70%) can cause inconveniences, such as sticking keys, it rarely causes true damange. Besides, in this day and age most homes that have high end pianos have central air conditioning that keeps the humidity in the summer months at a relatively constant level.

Low humidity (less than 40%) can truly damage your piano. This damage can include soundboard cracks, loose tuning pins, action problems and more.

While maintaining a constant humidity level, say 45%, is desirable, it is difficult to achieve. The most critical step is to put an absolute limit to how low the humidity in the room can go. This usually means carefully tracking humidity with a simple hygrometer, available at most hardware stores, and adding humidity by using a humidifier.

It is best to add moisture to a room, using humidifiers that have a large reservoir to reduce the need to refill and to reduce the chances of going dry for too long. Electrostatic humidifiers, while quiet, have a disadvantage of leaving a white dust. Drum or wick humidifiers need a fan that contributes to noise, but are most effective overall.

Epiphany or Conversion?

So, let’s pretend there is this prospect, a guy who  has been pestering dealers up and down the east coast for a couple of weeks. He doesn’t play, is relocating and well to do, looking to buy a piano for his family and wants to buy something good. He started looking for a used Steinway because he knew that was what he should get, right?

Well, let’s pretend that a skilled dealer delivered his “epiphany”, namely that there are wonderful high end pianos in other parts of the world.   Now lets say the problem is that he has (remember, we’re pretending) a very incorrect notion of what these instruments cost and is beating up every dealer trying to buy one of these instruments ( a very specific model) below cost. Seems he’s a big shot financier and, well, you probably know the type.

I’m very very happy that he had his epiphany. But here is the rub.

An epiphany without conversion is, well, pointless.


The High End Piano Experience

I’m working on my concept  that we, as manufacturers, need to get together to develop and promote the idea of the High End Piano Experience, rather than assume that everybody agrees with our premise that these things are worth a lot of money.

What is the HEPE? It’s the combination of an outstanding musical instrument […]