High End Piano Guy at NAMM

I'm giving a presentation at NAMM this year in LOUNGE 88, in the piano area. Here's the link NAMM is, as you probably know, the big musical instrument/products industry trade show, held in Anaheim California, every January.

2010 NAMM part 1 – Overview

NAMM (National Association of Music Merchants) is the big musical instrument industry trade show. Technically it’s held twice a year, but the big show is every January in Anaheim, California.

Anybody and everybody connected with the musical products industry shows and attends NAMM. This includes pianos of all price points, drums, brass and wind instruments, guitar picks, amps, guitars, disco fog machines, makers of fine hand crafted conducting batons and everything, I mean everything in between. It’s a huge show and the Anaheim Convention Center is one of the only convention centers in the country that can hold it.

NAMM is not a consumer show.  Manufacturers display their products and sell them to retailers, who will later sell them to consumers. Therefore it is a wholesale show, not open to the public. Thank god, because it is busy and crazy enough as it is. That being said, there are always professional musicians of all caliber visiting, including an annual visit by Stevie Wonder. Fans line up for autographs by people I don’t recognize and the hallways are decorated with colored mohawks, chains and fishnet, as well as business suits. Guess which group I’m in?

It’s a busy week, usually arriving on Monday and spending Monday, Tuesday and Wednesday setting up the display and getting ready. Thursday, Friday, Saturday and Sunday are show days with Sunday usually when we get a chance to visit the other booths and catch up with friends, enemies and competitors.

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2010 NAMM part 2 Bösendorfer

Bosendorfer, in the past, has used NAMM to show some beautiful examples of our cabinet design skills and veneer work. However with business being slow and space smaller, it made more sense to show instruments that have more immediate sales potential. This year we displayed a model 290 Imperial with the CEUS reproducing system, […]

2010 NAMM part 3 Yamaha CFX

Yamaha has had a high end “craft built” line for a number of years and has been a very serious builder of concert pianos for decades. The concert grand, the CFIII (CF3) has undergone a number of iterations and experiments, resulting in the model CFIIIS that has been the flagship for the last 8 […]

2010 NAMM part 4 – Bösendorfer and Yamaha

So now you have a major Japanese piano maker with a proven high end approach owning and taking marketing and sales responsibility for a 180 year old Austrian maker of what is generally referred to as one of the worlds finest craft built pianos; what happens next?

My prediction is that good things will come […]

NAMM 2009

Namm has come and gone. We did something completely different this year by not showing at NAMM in our customary large booth with nice lighting, Viennese coffee and champagne.

Instead we hosted our dealers at the very nice Le Merigot in Santa Monica with the intention of giving them a relaxing break and a chance […]

NAMM Notes part 1

It’s been a busy January. The big annual Musical Instrument Industry trade show NAMM descended on us again, as usual at the Anaheim Convention center outside Los Angeles. I don’t have hard numbers but traffic seemed definitely down…hey, it’s been a tough year and 2008 doesn’t necessarily look any better.

The Bosendorfer booth was well […]